CLIENT
QuantSpark

CHALLENGE
Enabling an established technology company to understand and express itself.

OUTPUT
Identity, Brand Guidelines, Print, Digital

QuantSpark applies data science and machine learning to practical business problems: unlocking value for retail and private equity through operational and marketing optimisation.

We have been working with senior management to better understand QuantSpark’s desired identity requirements.

As a result, we have overhauled a legacy identity system and created brand guidelines that have helped steer QuantSpark in the right direction, whilst also building out the website and reusable print templates to empower their team.

We also are working closely with two of the other companies within QuantSpark: OSINT and Tech Against Terrorism.

We are working towards refining both of their identities and how they show up in print and on digital touch-points.