CLIENT
Lewisham Food Festival
CHALLENGE
Building an identity for a food festival that reflects London’s most diverse borough.
OUTPUT
Brand Identity, Art Direction, Print, Digital
Lewisham Food Festival was a not-for-profit food festival and the first of its kind in the borough of Lewisham – one of the most diverse areas in the UK. In the first year of the festival we worked with the organisers to develop a bold and memorable founding identity, which reflected the area’s geography.
Through simple monotone cutouts of various fresh ingredients sourced from across the borough – from locally produced honey to giant African snails – the identity effectively captured the bustling excitement and diversity of Lewisham and the cuisine it can offer Londoners.