CLIENT
Cawley
CHALLENGE
Building a brand for a new fashion label with humanity.
OUTPUT
Brand Identity, Art Direction, Print, Digital
Cawley is a fashion brand run by designer Hannah Cawley. We worked with Hannah to help develop a subversive approach to luxury fashion branding and created a unique logotype which referenced the hand-painted placards of 20th Century’s feminist youth movements. The first collection used discarded ‘imperfect’ photographs to make up the lookbook.
The project was a great success from start to finish – helping Cawley acquire retail space in Alex Eagle – a great accolade for a fashion designer’s first collection.
